Visual Identity · 2016

INKIN Workshop

A solo visual identity for a working print studio in Changsha, translating the speed of printing and precision of cutting into an energetic mark and CMYK-inspired system.

Role: Independent identity design and application system
Context: A visual identity for a working print studio in Changsha, China
Constraints: Communicate the speed of printing and precision of cutting · Extend one energetic mark across varied studio applications
Outcome: A bright, flexible identity spanning the wordmark, stationery, printed pieces, apparel, and studio objects

Project gallery

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Core identity Final INKIN wordmark combining hand-cut letterforms with lines that suggest speed

Printed sheets moving through an industrial printing press — Core identity Sheets moving through a printing press, reflecting the studio's production context

INKIN identity system arranged across stationery and studio objects — Core identity Complete identity system across stationery, packaging, folders, pens, and badges

Front and back INKIN business cards in magenta yellow and cyan — Applications Front-and-back business-card designs using layered magenta, yellow, and cyan graphics

INKIN letterhead envelope pen and business card — Applications Letterhead, envelope, pen, and business card unified by the directional-line motif

INKIN planner business cards pen and circular badge — Applications Planner, business cards, pen, and badge presented as a coordinated stationery set

Circular INKIN badges arranged on a magenta background — Applications Circular badges exploring the identity's letterforms, colors, and Chinese character mark

Magenta and white INKIN envelope shown open and closed — Applications Branded envelope with a magenta interior and yellow directional-line pattern

Applications INKIN wordmark applied as a large graphic on a white T-shirt

Development Hand-rendered wordmark study exploring cut edges, speed lines, and typographic density

Pencil construction drawing of a geometric Chinese character mark — Development Pencil construction study for the geometric Chinese character mark

Small paper prototype with striped graphics and a fluorescent pink edge — Development Paper prototype testing the striped graphic treatment and fluorescent-pink edge

Project notes

About the project

INKIN Workshop is a working print studio in Changsha, China. Its visual identity translates the speed of printing and the precision of cutting into a dynamic mark with decisive lines, supported by a bright cyan, magenta, and yellow palette.

Completed independently, the system extends from the logo and typographic studies to stationery, business cards, envelopes, badges, apparel, and other studio applications.